LEADS
A name, a number, and a reason to call.
Analytics tell you 412 people visited. That is not a lead. A lead is a name, a number, and the memorial that brought them — so the call opens with a reason instead of an apology.
WHERE INTENT SHOWS UP
Not traffic. People, with a reason to be there.
Condolence left
Name, email and phone, usually within hours of publishing.
RSVP to a service
Engagement before the day, with a headcount attached.
Pre-planning enquiry
Stated intent. The highest-value contact on the page.
Pre-planning guide
A download that quietly says: I am thinking about this.
Keepsake request
A family member asking to buy. A warm contact and a sale.
Page shared
Someone who cares enough to put it in front of their own circle.
Tied to the service
Every contact carries the memorial it came from, so the call has a reason.
The same day
It reaches your dashboard as it happens, not in a monthly report nobody opens.
Nobody is chased
A visitor is never asked to plan their funeral. They are given a door, and it stays shut unless they open it.
Stop counting visitors. Start meeting them.
Every memorial you publish is already doing this. Turn it on and see.